Who We Are
LEGUA is a creative studio led by Juan Ignacio Scheller®,
specialized in branding, art direction, copywriting, and digital strategy. We blend strategic design with narrative and innovation to create meaningful brand experiences.
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Branding & Creative Direction
Our Methodology
We follow a proven framework that bridges business goals and creativity:
Research, brand audit, market & audience insights.
Purpose, positioning, verbal strategy.
Visual identity, storytelling, creative assets.
Implementation across digital and physical platforms.
Continuous iteration and refinement.
Our Values
Purpose-led strategy
Minimal and elevated design aesthetics
Storytelling that resonates
Full alignment with your brand's soul
Our Services
In every project, we breathe life into the vibrant creative tapestry.
Brand Strategy & Identity
Foundational brand development: positioning, tone of voice, messaging, brand architecture.
Art Direction & Visual Design
Aesthetic systems, photography direction, editorial and digital visuals, creative direction.
Copywriting & Storytelling
Naming, key messaging, tone, brand story, long & short-form content.
Brand Design
Logo, color palette, typography, visual language, brand guidelines.
Creative Consultancy
1:1 or team-focused sessions to realign or evolve your brand with strategic and creative support.